How Brands Grow

What Marketers Don't Know

Cover Art for 9780195573565, How Brands Grow by Byron Sharp
ISBN: 9780195573565
Publisher: Oxford University Press
Published: 11 March, 2010
Format: Hardcover
Language: English
Links Australian Libraries (Trove)
Editions:
7 other editions of this product
Saving: Saving: $58.30 or 55%

This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands.

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