You're not imagining it - your pocket is being picked. How They Get You is a sharp, funny and empowering field guide to the tricks businesses use to mess with your money. From loyalty schemes to late fees, gift cards to sneaky supermarket tactics, this book pulls back the curtain on how the system works - and how to outsmart it. You'll laugh, you'll groan and you'll probably cancel a few subscriptions. But most of all, you'll walk away with the clarity and confidence to make better choices. You've got more power than you think - here's how to use it.