The 22 Immutable Laws of Branding
How to Build a Product or Service into a Wolrd-Class Brand
Laura Ries, Al Ries
ISBN: | 9780887309373 |
Publisher: | HarperBusiness |
Published: | 30 July, 1998 |
Format: | Hardcover |
Language: | English |
Links | Australian Libraries (Trove) |
Editions: |
28 other editions
of this product
|
The 22 Immutable Laws of Branding
How to Build a Product or Service into a Wolrd-Class Brand
Laura Ries, Al Ries
Identifies keys to developing a successful brand name, including focus, publicity, advertising, quality, extensions, color, logo, consistency, and change
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