The 22 Immutable Laws of Branding

How to Build a Product or Service into a Wolrd-Class Brand

Cover Art for 9780887309373, The 22 Immutable Laws of Branding by Laura Ries, Al Ries
ISBN: 9780887309373
Publisher: HarperBusiness
Published: 30 July, 1998
Format: Hardcover
Language: English
Links Australian Libraries (Trove)
Editions:
28 other editions of this product

Identifies keys to developing a successful brand name, including focus, publicity, advertising, quality, extensions, color, logo, consistency, and change

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